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It Starts With You.
If you’re honest, the reason you started is still in the mirror. Don’t confuse it with the reason the world wants to see.
Jun 14
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Jacques van Heerden
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It Starts With You.
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The Valley Below
The meetings can wait. The emails can wait. But the small moments with my kids out here, that’s what lasts.
Jun 5
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Jacques van Heerden
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The Valley Below
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May 2025
Ideas Are Free. Love Is Work.
AI can give you a hundred startup ideas by lunch, but it can’t choose your partner, stay in the room, or say “I’m sorry” for you. This week we move from…
May 29
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Jacques van Heerden
2
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Ideas Are Free. Love Is Work.
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Don’t Finance Stupid
This week starts the 100 Ways series—with 10 lessons on money I had to learn by bleeding, not reading.
May 22
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Jacques van Heerden
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Don’t Finance Stupid
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God Doesn’t Make Duplicates
Today’s note is lighter in length, heavier in truth. Capacity isn’t about doing more. It’s about knowing who you are.
May 15
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Jacques van Heerden
2
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God Doesn’t Make Duplicates
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Discipline Is the Edge
Motivation is a myth. Real builders show up anyway, through market cycles, messy mornings, and the grind no one claps for. RIP Pieter Joubert.
May 8
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Jacques van Heerden
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Discipline Is the Edge
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50 Things I'd Tell My Younger Self
Hard-won advice on faith, family, business, and the fight to keep growing.
May 1
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Jacques van Heerden
3
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50 Things I'd Tell My Younger Self
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April 2025
Remember Who You Were Before You Knew Better
A book from 2010 just reminded me what success quietly stole from me. Also, Biltong is better than Jerky.
Apr 24
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Jacques van Heerden
1
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Remember Who You Were Before You Knew Better
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Clean Systems. Clear Thinking.
Maybe the solution isn’t reforming the big machine. Maybe it’s replacing it entirely. Thoughts on productivity, funding, a fast car, Ironwood, and more.
Apr 17
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Jacques van Heerden
3
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Clean Systems. Clear Thinking.
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A Signal from Silence
Hi. It's been a while. Almost 3600 days since I last hit publish. That's wild. I’m getting back into it. Weekly notes, straight to your inbox, every…
Apr 10
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Jacques van Heerden
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A Signal from Silence
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August 2015
How to Find Your First Paying Customer
It’s interesting to look back over the past few years and see how the startup scene has evolved.
Aug 20, 2015
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Jacques van Heerden
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How to Find Your First Paying Customer
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July 2015
Six Reasons Why You Won't Make it as an Entrepreneur
I was sitting down with some friends Sunday afternoon and we were talking about the likely hood of success.
Jul 8, 2015
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Jacques van Heerden
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Six Reasons Why You Won't Make it as an Entrepreneur
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